Brand Positioning
What the brand stands for, said in a way the rest of the work can be built on.
What we do
Strategy
Strategy at SoCheers is the work that happens before anything is made: deciding what a brand is for, who it is talking to, and which platforms are worth showing up on.
What that covers.
Digital Strategy
Which platforms a brand belongs on, what it does on each, and why.
Content Planning
A calendar with a reason behind it - formats, frequency and the arc they add up to.
Insights & Journey Mapping
Where the audience already is, and what they run into on the way to buying.
Communications Planning
One message, split across channels without being flattened by any of them.
Media Planning
Where the budget goes, against what the work is actually trying to move.
Got a brief that needs more than one of these?
Let’s chatQuestions we get asked.
What does a strategy engagement with SoCheers include?
Positioning, audience and journey mapping, a platform and content plan, and media planning. Scope is set per brand.
Do you take on strategy without creative or production?
Yes. Most briefs use all three, but strategy runs on its own too.
Which categories have you done this for?
BFSI, FMCG, fashion, beauty, entertainment, lifestyle and B2B - about thirty categories in twelve years.