Integrated Campaigns
One idea built to hold up across film, social, print and everything after.
What we do
Creative
Creative at SoCheers is the idea and everything that carries it: campaigns, content, words, identity and the day-to-day work that keeps a brand present between campaigns.
What that covers.
Creative & Content Development
The formats and the franchises - what gets made, week after week.
Copywriting
Lines, scripts, captions and long copy, in the brand's own voice rather than the category's.
Branding & Merchandising
Identity, packaging and the physical things a brand puts in a hand.
Tactical Execution
The fast work - moments, reactions and launches that will not wait for a cycle.
Art Direction & Design
The look of the work - illustration, layout and visual style that make an idea recognisable at a glance.
Got a brief that needs more than one of these?
Let’s chatQuestions we get asked.
What does an integrated campaign mean here?
One idea, cut for every place it lives - film, social, influencer, retail, outdoor - not a TVC with add-ons.
Do you work on retainers or on projects?
Both. Campaigns are projects; content and tactical work run on retainer.
Who does the writing?
Our in-house team - the same people who develop the idea.