Reliance General Insurance was becoming IndusInd General Insurance.
The brief
For a brand that people were already familiar with, a rebrand is a strange moment: the name, identity and visual world change, while the relationship with the brand has to remain familiar.
Having handled Reliance General's communication end-to-end, we were tasked with carrying that transition across its communication, from the first brand film to everyday social content.
The insight
A new identity doesn't become familiar because you announce it once. People need to see it, recognise it and keep seeing it before the new name starts feeling like the brand they already knew.
What we did
We took the new IndusInd General Insurance identity through the entire communication journey, starting with the launch film and carrying it into the everyday content that followed.
The communication began subtly introducing the new identity on social, while the visual language of the feed moved from the old Reliance General world to the new IndusInd General Insurance one.
